Guest Speaker: Shelly Schilson

What You’ll Learn in This Episode:

[00:31 – 01:17]

• Welcome to The Potentializer and introduction to Lance Edwards
• Podcast mission: unlocking potential in properties, people, and partnerships
• Meet guest Shelly Schilson — small apartment investor, business owner, and mastermind student

[01:18 – 03:00]

• The turning point: cancer diagnosis, job loss, and the moment Shelly decided to build for herself
• Navigating uncertainty, relocating across states, and embracing reinvention

[03:01 – 05:00]

• From family business to real estate: lessons in grit, service, and managing crisis
• How Shelly’s business background prepared her to handle problem tenants and deferred maintenance

[05:01 – 07:45]

• Mindset battles: “I’m just a bookkeeper” syndrome and how she broke free
• The power of affirmations, faith, and reframing rejection

[07:46 – 10:05]

• The 13-unit turnaround story: low rents, rough tenants, and a rougher reputation
• Why “ripping the band-aid off” would’ve saved time and money
• Partnering with a great property manager to regain control

[10:06 – 13:00]

• Rehabs, rent raises, and doubling income
• Why she’s preparing to sell and scale up to 24–36 unit properties
• The difference between single-family cash flow and multifamily cash flow stability

[13:01 – 15:30]

• Learning to work with brokers, lenders, and owners—even as a quiet introvert
• How discomfort and survival mode pushed her to act before she felt ready

[15:31 – 17:15]

• Building wealth, people, and community: Shelly’s personal mission
• Improving safety, rebranding a building, and restoring neighborhood pride

[17:16 – 19:00]

• What she would do differently next time
• The danger of holding on to cash flow and tenants that slow your progress

[19:01 – 21:00]

• Vision: 100+ doors, repeatable systems, and mentoring others
• What female investors need to know to be taken seriously in this space

[21:01 – 22:30]

• Her advice to new investors: ditch perfectionism, pick up the phone, and trust your growth
• Why mistakes are part of the process, not a reason to quit

[22:31 – 23:20]

• Final reflection: “It’s just a journey.”
• Legacy defined: integrity, service, and making it happen for others

🔗 Resources: 🌐 Learn more at: GreenlightREInvesting.com
📘 Grab Lance’s free book: How to Make Big Money in Small Apartments
🎯 Connect with the community: WealthMastermindNetwork.com
📲 Follow Lance on Facebook: https://www.facebook.com/LanceEdwardsWMN