The Potentializer is the show for small apartment investors ready to grow wealth faster—with less stress, more deal flow, and better partnerships. Hosted by Lance Edwards, this podcast delivers the smarter way to scale: with AI tools, real-world frameworks, and collaborative models that unlock the true potential in people, properties, and partnerships. Whether you’re starting your journey or ready to multiply your momentum—this is where real results begin.
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Our Latest Episodes
Episode 6: Acres of Diamonds: Turning Life’s Setbacks into Side Hustles with Bart Merrell, TheSide Hustle Samurai
In this inspiring episode of The Potentializer Podcast, join host Lance Edwards as he converses with Bart Merrell, the “Side Hustle Samurai.” Discover how Bart transformed life’s setbacks, including the amputation of his leg, into thriving income streams. He shares his philosophy that when...
Episode 5: Designing Freedom: From Corporate Career to Strategic Private Investing with Bryan Hancock
Episode 5: After two decades in high-level roles at Microsoft, Dell, and Schwab, Bryan Hancock stepped into the world of private investing—without quitting his corporate job. In this episode, Bryan joins Lance to share how high-income professionals can use oil & gas, real estate,...
Episode 4: From Breakdown to Breakthrough — How Shelly Schilson Turned Adversity into Apartment Success
In Episode 4 of The Potentializer, Lance Edwards sits down with small apartment investor Shelly Schilson for a candid, vulnerable, and powerful journey of transformation. From a one-two punch of a cancer diagnosis and job loss to owning a notorious 13-unit former motel, Shelly...
Episode 3: From Property to Platform — How to Stop Doing Deals and Start Building a Scalable Business
In Episode 3 of The Potentializer, Lance Edwards breaks down the essential mindset shift from owning isolated properties to building scalable small apartment businesses through platforms. He explains why the one-man-band landlord model leads to burnout and plateau, and reveals how adopting a platform...
Episode 2: The One-Man-Band Landlord Is Dead — Here’s What Replaces Him
In Episode 2 of The Potentializer, Lance Edwards explores the outdated and exhausting model of the 'one-man-band landlord' and introduces a smarter, scalable alternative: the Small Apartment Symphony. Drawing from real examples and his own journey, Lance illustrates how collaboration, platforms, partnerships, and AI...
Episode 1: From Greenlight REI to The Potentializer – Why The Real Estate Industry Needs a New Model
In this inaugural episode, Lance Edwards introduces The Potentializer, a reimagined podcast born from the evolution of Greenlight REI. With two decades of real estate experience, Lance shares why the traditional real estate coaching model is outdated—and how the future lies in collaborative platforms,...
